The juggler at the birthday party, the clown at the circus, a Broadway show, a stadium rock concert or your friends fighting over the last potato chip–all of these are entertainment. The word entertainment comes from the Latin term entretenir, which means to keep up or support, often associated with hospitable provision for guests’ needs and wants.
Entertainment has the power to cross over multiple media, and has demonstrated a seemingly unlimited potential for remix and creative remix. The challenge is to ensure that the entertainment industry continues to meet our societal needs. The SU2C model is one way that the entertainment industry can do this.