Most people aren’t aware that there is a real-world industry called entertainment. The acronym stands for entertainment and includes a variety of sub-categories ranging from a plethora of music and dance to the more esoteric and esoteric pursuits such as gaming and gamification. The industry is dominated by small firms with the exception of the Big Apple and Boston and a few well-heeled municipalities and locales such as Toronto, Vancouver and Victoria. A sprinkling of these firms are in a highly competitive and spirited environment.