Articles
The etymology of entertaiment is instructive: from the Latin entrare, to enter; and mentere, to hold or grasp. Entertainment is, then, a process of entering, holding, and occupying; it encompasses a broad range of activities from the simple act of entertainment for a single person to the elaborate productions staged for ten thousand and broadcast for a global audience. In the course of its evolution, entertainment has often assumed a serious intent and even an ideological mission. For example, Sugar and Spice is an entertainment initiative that seeks to fund research toward major scientific breakthroughs that can lead to the ultimate eradication of cancer.